ABOUT BRUCE POLING

Canadian born and bred, Bruce has always had an entrepreneurial spirit - driven to create and help others create success and wealth in business. 

As a successful owner of joinery businesses in Canada and Australia, Bruce is now a specialised business coach for the joinery industry for 30 years and has helped 100's business owners build their ideal joinery business.
 

A father of 3 beautiful children, and wife Samantha (aka Bruce's rock), Bruce knew that there was more to life than working 7 days a week, 14+ hours a day. Too many joinery business owners struggle with the balance to enjoy their business and the things they enjoy in life. Their businesses become a burden and the struggle in all relationships becomes very real. The very thing that inspired them to have the life they want eventually robs them of the freedom they once saw for themselves.

Bruce's business coaching and marketing businesses ensure that clients have a solid foundation to stabilise, right-size and thrive their business.

Bruce is a published author and broadcaster. His book The Wealthy Joiner is a go-to book for the industry; he is a published contributor in industry publications as an industry expert.